Back in the summer of 1999, the "sky is falling guru of year 2000"...Mr Gary North himself...paid for a CONCRETE CRAPPER!

Yup. He had a cement contractor come and build a Concrete OUTHOUSE at the rear of his home in Arkansas.

Gary received MANY writeups in local AND regional media. Photos on his website EXCITED the Media.

The point was...even though the world was going to SHUT DOWN on New Years Day, 2000...Gary North and his family (and friends) would have a SAFE PLACE TO CRAP!

It was WONDERFUL! I have pictures (from his website) showing the STAGES of construction.

LOTS of media picked up on Gary's Concrete Crapper BUT....on New Years Day of 2000...Gary went away like a wisp of smoke on a windy day...never to be heard from again.

BUT...he DID grab MUCH FREEBIE publicity.

So...one thing you could do to GRAB media attention is to make your outhouse CONCRETE....AND a place to survive, for the next holocaust.

Don Alm

> Outhouse envy is definitely an emotional
> thing, and certainly not logic.

> But what about my website. Did I do that
> out of emotion or logic?

> So far this has been interesting to watch.

> My gardening friends and online contacts
> love the idea, but my marketing friends are
> just sort of scratching their head and
> wondering
> if my head is completely empty these days.

> I created this bizarre idea to see if the
> media
> would bite. Do you think it will work?

> -Mike McGroarty