Hello, by the way.

Let me explain. Some of what Luke is saying is true. But Marcia has #1 ranking the same reason my competition is #1

Keyword in browser title
Great ratio of keywords through text
but the most ignored is:

KEYWORDS IN LINKS! And links to relevant content

I do disagree with the *need*, if any, to have top 20 sites linking to you. Not true, my competition has a website that is ALWAYS #1 (grrrr) and I am always #4/5

I noticed the pattern of google a while back and now I am trying to modify the site for this pattern.

I guarantee, that as long as Marcia keeps an unpaid listing in Google, and removes the keywords from her links she will not be #1.

The site will always be #1 so long as she has the title/header/links. I know this because I went from 4-5-4 with these changes and have seen my competition suffer losing links.

So I see it both ways. Also, click on the "cached" link for every listing, you will see Marcia's going to have a million more highlighted words, so she deserves her ranking.

But I do believe the pattern I see with my competition, Marcia, and others, with links having keywords, is more than a multi-website coincidence.

Joel