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Old November 19, 2002, 11:10 AM
Boyd Stone
 
Posts: n/a
Default That's *the* crucial point

Hi,

Your fingers typed out:
> I wonder what "twists" there could
> be in other types of products that we just
> don't see yet?

You're talking about a theme that I'm very interested in: underutilized assets. People live and die by how well they use their assets. Sometimes you can't even see what assets you have--most of the time, probably. Mr. "X" could use "talent Y" or he could sell "Item Z" and make a million dollars, only poor Mr. X doesn't realize it and keeps on buying marketing ebooks until he goes broke. You mention putting a twist on something to make it new or to make it work better: to use their assets people just need to figure out the best "twist" to put on them. With the right "twist" anything will become a million dollar product--even the skills of the people reading this. They just have to use the assets they already have--I realize this is a lot easier said than done. Brine shrimp are basically gnats that live under water, but an entrepreneur realized he could call them "Sea Monkeys" and he realized a certain demographic would buy "Sea Monkeys" and he realized how he should present the product to the market, and he ended up making a fortune from an essentially worthless product.

That's all I got, bye.

- Boyd