Hi Chris,
I was just updating one of Paul Hartunian's websites today, www.publicityforchiropractors.com. In the article he says:
How about offering free Chiropractic services to kids at a local orphanage or home for battered children? Not only would that create a news story, it would also promote the value of offering Chiropractic to well children.
I realize there is a difference between an optician and a chiropractor, but the same idea could be used to stage some publicity for Tom's service using press releases.
Best Regards,
Steve MacLellan
homebusiness-websites.com