Hey Steve,

You're right -- publicity is one of many marketing methods that translates well from chiropractors to opticians (and similar professionals). I did mention to Tom that we should look for events & other opportunities to get free publicity, and this is certainly worth pursuing.

Great suggestion!

Thanks,
Chris

> Hi Chris,

> I was just updating one of Paul Hartunian's
> websites today,
> www.publicityforchiropractors.com . In the
> article he says:

> How about offering free Chiropractic
> services to kids at a local orphanage or
> home for battered children? Not only would
> that create a news story, it would also
> promote the value of offering Chiropractic
> to well children. I realize there is a
> difference between an optician and a
> chiropractor, but the same idea could be
> used to stage some publicity for Tom's
> service using press releases.

> Best Regards,
> Steve MacLellan