Thanks for the ideas on themed window displays, and you make a great point about the need to break thru people's "blindness" to your store/business.

I'll have to look into that software you mentioned, too.

Regards,
Chris

> Hey, Chris - you're getting loads of good
> ideas :-) ...... the "makeover"
> idea's great, because there is a computer
> programme somewhere which allows you to take
> pics of your patient and show them what they
> would look like in a variety of specs. Don't
> know it's name/price ... but that could open
> the door for your client to use his customer
> database more creatively over the next year!

> Whatever else he does, your client needs to
> change his shop window display to get people
> to stop at the window and look round his
> premises.

> Perhaps he could make a Christmas window
> with a nice dining-table, dressed for
> Christmas; red underneath a white lace
> cover; full dinner setting for two; model
> sitting at one place; gift-wrapped on the
> other place - bubble caption to read
> "He couldn't read the invitation - buy
> him some cool new specs for Christmas!"

> Other mall merchants might supply the
> "set", especially if you include a
> list of those who did; more advertising for
> them.

> Anyway, that's just an idea - it's great for
> a window to tell a story; I don't always do
> that myself, but a themed window does work,
> as does changing the window and challenging
> perceptions of the business. A shop which
> looks "stale" isn't going to
> attract new clients.

> People get blind to a business in many
> different ways. You can walk through a
> shopping centre, 'knowing' exactly what kind
> of businesses are there, but never seeing
> them. But they are aware of change; and that
> creates interest and then business.

> Good luck!

> Margaret