Mike,
I'd go with a free newsletter, then lead them to the site promoting the sale of information.
Also, if you get this all worked out, Mike McGroarty has a program promoting vacation things that might be of interest!
Pete
> Wow, good question, one I admittedly didn't
> think about....
> I'm mostly looking to sell information about
> dining, lodging and little-known
> destinations in the state. Most of what I am
> gathering is available on the web, but I
> know that not everyone is willing to put in
> the dozens of hours of research that it
> takes to put together this kind of package
> for a single vacation.
> Ideally, I would produce a free newsletter
> with teaser information on various
> destinations and road trips, then lead folks
> to where they can purchase the complete book
> of information.
> I'm just trying to figure out if there is a
> better way to achieve this.
> Thanks!
> Mike Long
Marketer's "Secret Weapon"