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Old November 25, 2002, 01:45 PM
Pete Egeler
 
Posts: n/a
Default Re: Do you want to sell information or generate leads?

Mike,

I'd go with a free newsletter, then lead them to the site promoting the sale of information.

Also, if you get this all worked out, Mike McGroarty has a program promoting vacation things that might be of interest!

Pete

> Wow, good question, one I admittedly didn't
> think about....

> I'm mostly looking to sell information about
> dining, lodging and little-known
> destinations in the state. Most of what I am
> gathering is available on the web, but I
> know that not everyone is willing to put in
> the dozens of hours of research that it
> takes to put together this kind of package
> for a single vacation.

> Ideally, I would produce a free newsletter
> with teaser information on various
> destinations and road trips, then lead folks
> to where they can purchase the complete book
> of information.

> I'm just trying to figure out if there is a
> better way to achieve this.

> Thanks!

> Mike Long




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