Hi Michael,

I've been writing off-the-cuff for this, but I think it would help if I took some time to word what I'm saying more clearly. You're right in that in order to agree or disagree, we need more clear definitions of what we are (or are not) talking about. While I know intuitively what I mean, I haven't worded it very clearly in my off-the-cuff posts.... Words such as "image" can have different interpretations....

So, we'll revisit this in future - once I take some time to reword what I'm talking about in a more clarifying manner...!

- Dien

P.S. For those who happen to have read "Marketing Outrageously" - what I'm trying to say is what Jon Spoelstra talks about in Chapter 11.