From a roundup of some of the ground-breaking marketing innovations holding US consumers in thrall:
http://media.guardian.co.uk/mediaguardian/story/0,7558,852021,00.html

It says:

Christian leaders started this campaign to remind consumers that bearing arms is not just a right, but a moral duty. Polls show that most Americans think Jesus would carry a Peacekeeper 45 single-action revolver, but sales of muzzle-loading rifles are up as well.

Best Regards,
Steve MacLellan


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