Terrance:

I can see where there is some confusion here in this thread...

What Image Ads means to me (institutional ads which offer no benefits, etc.) and what Image ads mean to you (Branding) are two different things. So we'd end up going around in circles talking at crossed purposes.

As for "The More You Tell The More You Sell"... a picture (single image or multiple images in motion) can "Tell."

Michael Ross