He wants successful copywriters to send him info and how to get clients. It's the "client getting info" which will be compiled into a book.

He does NOT want info on how to write copy, or write better copy.

Which is kinda strange, because if you can write real good copy, the lack of clients problem should be easily solved by your copywriting ability.

From my understanding, the book is designed to be sold/given to newbie copywriters to help them get clients. In other words... it's designed to get copywritig clients for people who are no good at writing copy.

That's how I understand it.

Michael Ross