most business owners can write their own sales copy ... and do a pretty good job.

After all, a good copy writer is going to have you write down (on 3 x 5 cards) all the features and benefits of your product or service as the first step anyway.

Once you do this - and to to oversimplify or underestimate the skills of good copy writers - you yourself are well on your way to creating powerful bullet points that are so important in sales copy.

In fact, writing a good headline and good bullet points, and adding risk reversal, of course, is a great, great start for anyone selling anything.

Simple formula but not too bad for a beginner who can't afford to hire a professional.

Robert Campbell


Timing the Real Estate Market