Re: Looking for ads written by Gary Halbert...
Dien,
I'm not sure how you're going to find these, but maybe you can.
In September or October or November of 1990, Gary ran a full-page ad in The National Enquirer for his book, "How To Make Maximum Money In Minimum Time." The ad cost him, as I recall, about $20K, and it returned less than $3K. I thought at the time it was very useful to me to see that I wasn't the only one who had an expensive "learning experience."
Then in early 1991, Gary ran a full-page ad in at least 2 large metropolitan newspapers for Gary Halbert Advertising, which was going to be his version of Jay Abraham's "Protege" program. The deal was, you could sign up & become a local affiliate for Gary & find large advertisers, and he'd write the ads and then there'd be a profit split. The ad itself promoted a hotel seminar where Gary would explain the concept.
I know that ad ran in The Miami Herald, probably in the first 6 months of 1991. And I'm pretty sure it also ran in a Denver newspaper.
Also ... within the next 2 or 3 months after that ad ran in Miami, the Herald did a full-page hatchet job on Gary. Again, that would have been in 1991. I believe it started on the front page & carried over, chronicling all his abuses, real or imagined. I'm sure he found it pretty amusing.
All this stuff would be available physically on microfilm. I don't know if there's internet access to these archives.
Good luck.
Richard Dennis
|