I was contact last week by a (supposedly) well know marketing guru from down-under named Chris Bloor.
Chris told me that I was making the classic mistake with my affiliate program, for my dog training book, in that I had great copy-- but was only paying out a measly $15 per sale. (It retails for $50). He suggested that I need to make the payout 50% in order to get anyone excited.
So, I just launched a new product: Adam's Autoresponder.
http://www.adamsautoresponder.com
And set up an affiliate program using one of Steve Shaw's scripts. (Check it out:
http://www.adamsautoresponder.com/affiliate.htm )
... and have set the affiliate payout through Clickbank to 50%. Which, for this $77 product comes to a payout of $38.50.
My question is: Am I giving away the farm? It seems like most of the marketers on Clickbank are offering 20%-30%... and most of the products sold are in the $20-$30 range.
Aside from the obvious... have y'all found that a higher payout (50% vs. 30%) really brings in THAT MANY more affiliate sales? My gut feeling seems to suggest that it won't make a difference. But then again, my gut has been wrong.
- Adam.
They All Laughed When I Sat Down To Build A Better Autoresponder-- But When I Finished!
