Thread: eBook Marketing
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Old December 14, 2002, 12:12 AM
Ken Black
 
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Default eBook Marketing

Hi,

Which is better and why :

1. Offer a 30 day free trial of an ebook and password protect it, so that at the end of 30 days, if they don't order, they can't use it anymore, OR,

2. Offer a 30 day free trial of an eBook and just let people download it as is, with no locks on the ebook. At the end of 30 days, you ask for the order, but, if they won't order, they still keep the ebook.

Under which option would more sales occur and which is the best option for other reasons ?

Thank you.