That's quite a list you've got yourself, Erik! I've added a couple of them to my "To Buy/Read" list. Actually, it's a spreadsheet of over 1000 titles on those subjects I already covered plus a couple I didn't (e.g., Church History and Ancient World History). And I can't even find time to read the ones I've got!

> I may look into a few of those titles. I'm
> always looking for a place to stand in that
> tender balance between science and theology
> (beginning philosophy buff - but not the
> supercynical kind, the good open kind). I
> think coming from a place of accepting the
> fact that I don't know and being ok with
> that and still searching is about the best
> stance I can do right now.

Recognizing our shortcomings and the fact that we (both individually and as a race) don't always know as much as we like to think we do is always a good place to start, and the search for knowledge is a big part of that.

> I just went through the Slutsky books
> myself. Liked Street Smart Marketing. Didn’t
> think the others were as good. No reason not
> to check em out anyway though. Maybe you’ll
> be able to get more from them than I have.

I'm enjoying "StreetSmart Marketing", so far, and I have the follow-up "Smart Marketing", which I'll get to someday. I still need to pick up the original "Street Fighting", and I think there're a couple others, too.

> Do you like Mark Nolan’s book? I haven’t
> read it.

I like his "Instant Cash Flow" -- a good read and good advice. The "Instant Marketing Plan" isn't the same kind of book. It starts with the same principles but actually steps you through creating a marketing plan. (Not quite "instant", but then what is?) It's forcing me to think through and write down some things that I'd rather just assume I know or worry about if/when I get there. Not "fun", but necessary.