If your only marketing was/is going to be releases, then you most likely will not be talking about a "package" with bonus items. You will be mentioning a single product only.

Why not have a release for the Newsletter and a different release for the Video. Test them against each other. Or have the Video/Newsletter as the product - no bonuses, they both combine to form the product.

On the other hand, if you're going to do classads - "If you're thinking of moving to the country, you should be reading The City To Country Newsletter. Call 555-5555 for a free sample." - then people who call will call for the newsletter. The salesletter then mentions the video as a bonus.

Michael Ross

P.S. If you want to have your own successful part-time or full-time business, then you should be reading The Great Ideas Letter. Click here for details.