Hi,

This will be short because I've got hot pancakes waiting for me.

Speaking of pancakes, let me use them as my example for this post.

I love to eat pancakes. So according to the myth I should eat pancakes and the money will follow. It doesn't happen.

Why doesn't it happen? Because my love for eating pancakes is only fulfilled by the specific act of eating pancakes. I have other "loves" that can be fulfilled less specifically. For example, my love of gaining power can be (temporarily) fulfilled by making a sale.

To make the Myth work, you have to put a spin on it.

Best,

- Boyd