is...

The idea of handing off the marketing to someone else.

In my experience, that "someone else," doesn't exist. They're too busy marketing their own products, and making money from ventures where they do not have to pay YOU a royalty.

Unless it's a mass market product, and you get someone like Guthy Renker interested-- you're not going to find that person for a niche product.

Just my .02.
- Adam.


Adam's Autoresponder... Made for the Direct Response Marketer...