Dear Linda,

Michael had some excellent insights in his post. I wondered also about the "educational product" and whether it is a product that is laden with benefits the parents would most highly value or does it have benefits that the would the student most highly value?

Is it a high cost product that the parents will need to purchase for the students or is it inexpensive enough for the allowance to pay for it?

These types of things also may add into your marketing mix....

Best wishes and look forward to hearing what is happening with your product. I am the parent of a few students and a future student who right now is focusing on language acquisition. Right now he loves saying "Hi!" and "Mama" or "MY MAMA!" and "Yeah!!" and "uh huh!" and lots of other cutisms that make my heart melt....

With Passionate Gratitude,

Julie


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