Hi Erik,

> I was thinking of a site where the the
> visitors could click on the benefits that
> were of interest to them. Say by filling out
> a list. And they would be directed to a page
> where an offer was made specially customized
> to what they selected and a few other
> choices they made.
>
> Anyone have any other ideas? Think it could
> fly?

Yes, I do think this would fly. I spent three and a half years at a dot-com that ultimately didn't make it....after they were funded, they spent boatloads of cash on consultants, contract programmers etc to build 'the system of all systems'. Most of it never worked or increased sales at all.

Absolutely none of it was as effective as a simple perl script they had developed in their first six months of business called the 'Profiler'. Total investment: about $300.00 I believe...

The script was interactive and asked the prospect/customer questions and then, based on their answers, directed them to an appropriate follow up page. The questions were crafted to both qualify their needs and raise and overcome objections. In the end, a customized, personalized offer with a buy-it now button was presented to the prospect. Very effective and very easy to accomplish...

Wishing you success,

Richie