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Old January 23, 2003, 07:41 AM
Philip
 
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Default The most significant date in marketing history?

I often wonder if this was the most significant date in marketing history - the date when a producer like Coca Cola managed to get consumers to advertise their brand name on something like a t-shirt, and get them to pay for the privilege!

Blows me away whenever I think about it:-)

Anyone know who did it first?

Cheers

Philip


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