I'm not sure if this will help, but here's my 2 cents...
Hi Mitch,
One question that came to my mind with your idea, is - do people who buy these personalized books (where their name is in it) show ever "show them off" to their friends or others?
I don't know the answer.... But if they do, then a membership web site might not work so well.
I think that personalized romantic books are probably often meant to be enjoyed as a couple... I think a membership web site probably doesn't have the same "romantic" appeal as personalized books targeted at a couple. Curled up in bed with your loved one, reading through your personalized book (where the main characters have your names) seems more romantic than reading the same story on a computer screen.... I'm not sure if this is the kind of thing you mean, however.
I've never bought any of those personalized books, so I'm probably not in the target market for them. However, if you haven't done this already, I think you should try to contact and talk to people who HAVE bought those books, and see if they think they would be interested in a membership web site based on this idea....
It seems to me a good "back end" for any of these kinds of products are MORE personalized products! (Maybe jewelry, towels, etc.)
- Dien
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