Dien,

I love to study marketing in this "browse-around" fashion too!

The coupon books you mentioned REALLY work well. As part owner of a pizzaria for three years, I can offer first-hand testimonial. These folks that produced those coupon books would come around every year, and ask if we'd like to participate. It cost us NOTHING for the coupons in their book but whatever we were discounting or giving away. The actual advertising, layout of the coupons, everything else was free.

We offered a significant discount on pizzas, and it was probably a good thing that we had stipulations on the coupon about which particular days they were good for, because we immediately became swamped when those coupon books went up for sale everywhere. For $10 or $15.00, you could get this incredible book of discounts, freebies, and other great offers. You're right about it being a win-win-win situation! We got people IN the door, who got to try our products, and once they did, they came BACK!

Now, if anyone out there could produce a good quality coupon book like this, and have the coupon book printed out professionally, you could easily turn this idea into a home business, by doing the same thing, basically. Retailers LOVE anything that will bring customers to their door in droves! Then, to market it, you contact local schools, little league, churches, and ask if they'd like to do a fundraiser, selling these books, and offer them some cut of the profit. :)

Just my thoughts.


135 years of great home business--right here!