I think the local press should eat this up.
If they have not been contacted they should be.
The hospital where the surgery is taking place should have a pr department in turn if that pr
department is any good they should already have established contacts with the local print and tv reporters. Any release they send to them should get immediate attention especially the TV people.
They would love to film a goodwill story like this.

I would think a pres release modeled something like:

(age) Child With Bone Development Disease Makes Desperate Plea To (name of community where surgery takes place)

Funds can be directed straight to the hospital where hospital can set up a reserve account for
the child. So you would not have to touch it.

2) I would take your business offer to a more targeted group with bucks and who have an interest in business and who could benefit from good pr.

First thought the local Chamber Of Commerce if it is large enough. Your angle could be something like:

"Local Chamber Members Turn Over Their Cash Registers To Little Girl to Help Save Her Life"

I hope this helps.


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