Would depend largely on the product and intended
audience. Also, are we talking classified ad or
display ad, and what size? (This affects how much
can be said and whether you go for 1-step, 2-step,
or multi-step.)

Chris

> placing a fiancial/money related ad in
> either Barrons or US Today(week-end edition)
> which do you think would be better.
> My thinking is
> 1) Barrons is more focused and targeted
> 2) USA today readership numbers beat Barrons
> by a large margin...
> it cost about the same for the same time
> frame (weekly)
> Any ideas???
> Cheers
> Andras