How's this for an offbeat (and unique) positioning for a product?

"[Our boxer shorts are] so ugly, she'll beg you to take 'em off."

That's right - INTENTIONALLY ugly boxer shorts (and other clothing)! That's quite interesting and unique product positioning!

And which red-blooded guy could resist boxer shorts his wife or girlfriend can't wait for him to take off? :)

I think this shows that sometimes, doing the OPPOSITE of what everyone else is doing could pay off. Most people try to create beautiful clothes - but to be different, this company makes intentionally ugly clothing.

- Dien Rice

P.S. See the link below....


Yes, their clothing really is UGLY....