Keith and JDB,

I am not doing email marketing in the sense of the LEM model. When I wrote the ebook (based on the initial idea by Don Alm) I was testing it with a handful of local businesses, writing down my business outline plan as I went along, and expected to get into it further. My day job (tourism director) came along right at that time, and I had to drop LEM along with some other "home based" projects I was working on.

I've never said I was doing this on an ongoing basis.

The ebook still has some excellent ideas for putting this together, though anyone doing so will most certainly find it needs tweaking to fit their own style and set up.

Jim E

> No, Jim is not doing email marketing.
> Mainly, he got the idea from someone else
> and then wrote an e-book.
> How do you know?