Andras-

I've been involved in the sale of many "trading systems." I have several suggestions for you.

First, Barrons appeals to the upper crust investor - usually not traders. You might consider placing an ad in Investors Business Daily - they tend to target traders and momentum players. You might also consider The Wall Street Journal. And I think USA Today is a good choice as well. It would probably be my first of those mentioned.

Now, before you do any of that I think you should at least consider a couple of things.

First, you might want to take the information on your CD and break it up into 4 to 6 separate CDs and offer them in a nice clamshell or album with professionally designed cover art. Even though it's the same info, people are impressed with the "perceived value" of a "set" or "course." $149 is a pretty tough sale for a single CD unless you're a known financial guru - and even then it's a challenge.

Next, if you plan to make any significant sales your site could use a bit of work. Not a lot but some. It isn't easy to get through the copy with everything centered - try left justifying some of it. Also, you might consider allowing plenty of margin space for all of your text. Most of it is right up against your table borders now which makes for eye strain. Finally, some of the copy could flow better. There are parts I had to read twice to get the meaning and it still was a bit unclear. It would be fairly inexpensive to have a professional copywriter give it a nice spit shine.

I'm not writing to slam your work. I think you've got the potential to really do well, however, unless your site is as "user friendly" and professional as possible you're going to have a lot of quick visits - which will be a waste of your hard-earned advertising dollars in any publication you choose. Good luck with your project.

Best Wishes,
Charles Steed


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