I really don't understand this argument.

If frozen pizza isn't selling, why do they stock the fridge at my local supermarket full of them?

If people have less time, then why has E-bay exploded in popularity? Seems kind of odd that-- if people have less time, they are somehow able to spend hours browsing and bidding on E-bay items. Especially nonsensical items like packing popcorn in the shape of Elvis.

If people don't "need" anything anymore and don't have time to experiment with new products, then why are so many brick and mortal companies finding success on the internet? (Despite the .com bomb).

And how would Godin explain the phenominal interest in the "IT" people mover invention?

I just don't buy Godin's argument. Maybe it seems this way to him because his last book sold so poorly. :)

- Adam.


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