....with "Information" products....is to offer "Bonuses" with HIGHER "Perceived Value" than the main product.

Potential customers see the "High Perceived Value" of the Bonuses and feel "compelled" to order.

I once failed to include a certain "FREE Bonus" in one of my programs and people got all "pissy", even though I explained it was "coming in a few weeks".

They wanted the "Bonus" more than the "main" product so...I made the "Bonus" the main program in my next sales material.

Don Alm

> I just got in an email from one of the
> marketing folks, and it is similar to many
> that I get on a daily basis.

> Here it is...then I will make a comment.

> "Perceived Value - The Art of Making
> Your Product Look Like It's Worth 20 Times
> What You Are Charging For It"

> Here's another technique that is perfect for
> Internet marketing.

> Increasing the perceived value is easily
> done by simply adding bonuses that cost you
> little or nothing to add and create a
> 'package deal'!

> Let's say you are selling a book on getting
> to the top of search engines....

> You could add 2 or 3 web marketing reports
> you found as bonuses. You could add some
> free software you discovered that made your
> job 100 times easier, you could add this
> e-book you're reading now and so on.

> Write down every benefit the reader will get
> from theses bonuses and make a bulleted list
> of them!

> This can make your $29.95 book seem like
> it's worth $229.95!

> Look for things that can go along with your
> product as bonuses but yet cost you very
> little to produce. With a little effort you
> can easily make your current product seem
> like it's worth 20 times what you are
> charging for it.

> It will actually be worth more than you are
> charging if you put some good bonuses
> together. And that's great - it cost you
> nothing extra and will blow your sales
> through the roof. Everybody wins.

> I am probably old fashioned, but I just had
> to get this off my chest.

> I feel the concept of "perceived
> value" is being overdone.

> What happened to actually giving real value
> versus "perceived" value.

> It seems that in the end, people will (or
> maybe they already have) become so
> "innoculated" to sales pitches,
> because like advertising, it just isn't
> trusted by the majority of folks anymore.

> Maybe I'm not "getting it".

> Oh well...

> I feel better now.

> Regards,
> John Palma




$800 A Day Removing Oil Stains from Parking Lots and Driveways