Hello: I was selling my products for $9.88, had it set up so that you could process a credit card almost instantly as all the experts say you should...I was delivering my products digitally as PDF's...My guarantee stated if for any reason you didn't like the product you could get your money back, no time limit and no questions asked!...Well of course, people would download the product, print it out and then ask for their money back or just do a chargeback with their credit card company...I'm sure we all realize this is simple 'theft'!...

Here is what I decided to do: I eliminated the 'buy' buttons that linked to 2checkout.com and done away with credit card processing that was taking more than a dollar of my price...As a test, I eliminated all reference to price and posted a guarantee that stated: "Down load the report, read it, inspect it and try it out...If you find the information is useful and informative pay me what 'YOU' think it is worth!...If you don't find it useful, you owe me nothing!...How is THAT for a guarantee?"...

Here are the results of the test: Almost all who downloaded the report sent me either $20 or $25!...Apparently they thought more of the product than I did!...Now I post the same guarantee and simply state that $20 is my average donation...

I guess the moral here is that if your product is REALLY good, you don't have to 'hype' it and the market will seek it's own level...(Seems as if I remember reading that somewhere)...My sales have doubled by my doing this!...

I look forward to this groups' feedback....Rooster

I just got in an email from one of the
> marketing folks, and it is similar to many
> that I get on a daily basis.

> Here it is...then I will make a comment.

> "Perceived Value - The Art of Making
> Your Product Look Like It's Worth 20 Times
> What You Are Charging For It"

> Here's another technique that is perfect for
> Internet marketing.

> Increasing the perceived value is easily
> done by simply adding bonuses that cost you
> little or nothing to add and create a
> 'package deal'!

> Let's say you are selling a book on getting
> to the top of search engines....

> You could add 2 or 3 web marketing reports
> you found as bonuses. You could add some
> free software you discovered that made your
> job 100 times easier, you could add this
> e-book you're reading now and so on.

> Write down every benefit the reader will get
> from theses bonuses and make a bulleted list
> of them!

> This can make your $29.95 book seem like
> it's worth $229.95!

> Look for things that can go along with your
> product as bonuses but yet cost you very
> little to produce. With a little effort you
> can easily make your current product seem
> like it's worth 20 times what you are
> charging for it.

> It will actually be worth more than you are
> charging if you put some good bonuses
> together. And that's great - it cost you
> nothing extra and will blow your sales
> through the roof. Everybody wins.

> I am probably old fashioned, but I just had
> to get this off my chest.

> I feel the concept of "perceived
> value" is being overdone.

> What happened to actually giving real value
> versus "perceived" value.

> It seems that in the end, people will (or
> maybe they already have) become so
> "innoculated" to sales pitches,
> because like advertising, it just isn't
> trusted by the majority of folks anymore.

> Maybe I'm not "getting it".

> Oh well...

> I feel better now.

> Regards,
> John Palma




"Rocking Chair Wisdom"