> But no one involved me, no one cared to find
> out if I was looking for anything specific,
> no one engaged me in conversation.

Mike:

There was a post here by Gordon Alexander some time back about Involvement being one of the tricks of the masters.

I've been seeing this more and more and more in the news. "Email us your comments at..." "Take a viewer poll at..." And so on.

Instead of being spoon fed the news, the news channels are getting you involved.

Same with dial in voting, asking viewers to send SMS text messages and so on.

Gets them involved. Involved people hang around longer. The longer someone hangs around the greater the chance of them buying something.

Coupled with Wheeler point #1 (I believe), don't ask IF ask WHICH.

Online this translates to two choices... maybe a Buy Now choice and a More Info choice, or a Buy Now Choice and an Email Choice, or maybe a Buy Now choice and an I'm Not Rady To Buy Just Yet choice.

Getting the customer involved and funneling them through your presentation, at a speed and directiong THEY choose to go.

Michael Ross