Hey Rick, Thanks for mentioning that list! I poked around www.dmnews.com , and came up with this.... Here's where you can read Bob Bly's list of his 10 favorite marketing books.

http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=23225&dest=article

In order, they are:

[*]"How to Write a Good Advertisement" by Vic Schwab[*]"My First 50 Years in Advertising" by Max Sackheim[*]"The Robert Collier Letter Book" by Robert Collier[*]"Reality in Advertising" by Rosser Reeves[*]"Breakthrough Advertising" by Eugene Schwartz[*]"Tested Advertising Methods, Fifth Edition" by John Caples, revised by Fred Hahn[*]"Confessions of an Advertising Man" by David Ogilvy[*]"Scientific Advertising" by Claude Hopkins[*]"Method Marketing" by Denny Hatch[*]"Advertising Secrets of the Written Word" by Joseph Sugarman


Read the article to get his comments on each one....

Definitely an article to save to your hard drive!

There are a number of books there I don't have yet.... Which means that I've got some "gaping holes" in my library! Hmmm.... Will have to fill those holes as soon as possible. :)

- Dien Rice


Here's Bob Bly's list