> I'm completely confused about the radio
> campaign. Are you saying that he did a
> regular commercial and then just said
> "I'm done" instead of giving
> contact info?

Yeah. Says it caused a stir in rural Oklahoma or something like that (don't have book in front of me).

(Like I said, that example didn't seem as clearcut of an example of frameline magnetism after I wrote it)

> I really don't follow, and did
> it work? I enjoy reading Roy Williams stuff,
> but I am always very bothered by the lack of
> documented (or even undocumented) results of
> all these clever campaigns.

:) I understand what you mean, Ken. For me personally this is the second Roy Williams book I've read. I enjoyed both of them immensely.

I don't necessarily expect too much talk of campaigns. In fact, this is the first one I can remember even being mentioned.

Maybe it's just not his style for these books. Fine with me, although, of course, like you, I would love to have page after page of campaigns and their results :) That's the sort of things I go bonkers for.

Success,

Erik Lukas