Right after 9/11/01, I did a show out here...a Sportsmen's show, with my Watkins products. I think it was the weekend following 9/11, if I remember correctly.

The show didn't have nearly as big of a turnout as they expected, and people weren't buying the higher-ticket items. However (and as much as this isn't a plug for my business, it's the truth as I saw it), people WERE buying from me, and the other vendors made comments about it, like, "Maybe I'm in the wrong business!" People were buying the Watkins products. Why? Because they were familiar products, they were products that were similar to what they'd buy grocery shopping, it was stuff they could justify spending on.

I had to admit, I felt pretty special, and felt really bad for the other vendors (who ALSO came over and bought from me, apparently they had to see what the excitement was about!)

During wartime, or any time where people feel the economy is threatened, they will buy what they need, not what they want. They'll buy essentials...so if essentials is your business, maybe you'll do a bit better than the others.

Anyone else want to comment on this?




Watkins--be a part of its ongoing 135 year legacy!