> Hi Chip -

> I'm no expert in this area, but I think we
> both know that no one can copyright an idea
> ... or even a book title for that matter.

Hi back at ya, Robert -

Yes - I agree. That is why everyone has to understand the marketplace in which they choose to "play." It's rough out here.

> Good ideas that sell will always bring
> competition. That's why positioning and
> branding are so important. As Ries and Trout
> claim in their classic book Positioning,
> being first to the market with a new idea is
> best way to minimize the competition.

What an awesome and relevant book. I recommend it to everyone. A mandatory read. In our first NoCost Coaching series of lessons from Frank Garon we cover, among other things, "Bonding and Branding Yourself."

> A question for you. How do people review
> books (such as Executive Summaries) and
> condense them down to 30 minutes of reading
> that hit the main and most important points
> ... and avoid getting into trouble. Do you
> need the publisher's or author's permission
> to do this?

Robert, I am not an expert in this field. If I were to hazard a guess for the sake of discussion, I would expect two possibile scenarios:

(1) That a Royalties Contract is set up for all the legitimate and *authorized* versions - while the *unauthorized* versions are "outlaws."

(2) In addition, for PR reasons, lots of authors permit the use of excerpts from their works in exchange for the viral marketing these excerpts bring in and the sales they create.

> Thank you Chip. I signed up for your
> "class notes" and I get the
> feeling I am going to learn a lot.

It's wonderful to have you along on the journey with us, Robert. You are welcome here. Always.

> Robert Campbell

Thank you for your question, Robert.

To Your Success.....Always.....

Respectfully,

Chip Tarver
<
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