> Do you think with all the truly great
> classic books on sales out there, that there
> is any hope for a new one with a good
> salesman's experiances & tips?
> Just a simple, little ebook of his
> successes, failures, and experiances with
> fellow sales people (some good, & some
> amazing backstabbers).

Dave:

Concentrate on WHAT those sales experiences and tip relate to.

If your friend has discovered a way to sell cheese graters door to door, in such a way they sell gangbusters, then THAT is what *I* would pay for.

That is... specific information on how to sell specific products/services. And even more so if the product/service is readily obtainable. And in that regard, the book would also need to have sources.

So instead of a book with general tips, it would be a specific book.

The market would be people who already sell that product/service and/or those wishing to sell that product/service. You may even be able to ask more for the book by turning it into a kit - book, sales scripts, sources, and product which can be sold.

What field(s) does your friend have experience in?

Michael Ross


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