Hi Amber!

Thank you so much for your feedback.... It really means a lot! :) It's very gratifying that you (and many other subscribers) find the ideas interesting and valuable too.... :)

One thing I think something like The Great Ideas Letter can help you do is to help you see the wide variety of business ideas which are "out there" and doable.... In reality, there are an ocean of business ideas!

There's a very successful entrepreneur here in Australia, Lindsay Fox. He's worth about $340 million Australian dollars - that's about $208 million US dollars. And he came from humble beginnings....

He started out as a "trucker". He bought his own truck, and used it to haul goods from one city to another. Before too long, he bought a second truck, and hired someone to drive it. Then he had 5 trucks.... 10 trucks.... and in about 10 years he had a fleet of them, and was very successful.

You don't need to come from high-tech to succeed as an entrepreneur, and that's something we try to emphasize.... We try to find ideas which are actually "doable" by the an average person with average skills.

The point I was going to make is that Lindsay Fox says that business is easy. He says that you only need to do three things....

- Make your customers happy
- Make your employees happy
- Make a profit (that is, don't set things up so that you go broke making your customers and employees happy!)

I think when it comes to the crunch - the very bottom line - he's essentially right.... Happy customers stick with you and also tell others. If you have happy employees, they help to make happy customers (this is one of Richard Branson's "secrets"). And of course, the bottom line is you have to make a profit - this is where the "dot-commers" went wrong.... They had happy customers, and happy employees, but they didn't focus enough on the bottom line....

Anyhow, thank you Amber for sharing your kind words. They've really made my day! :)

- Dien Rice

P.S. Anyone who subscribes before next Wednesday will get the current issue of The Great Ideas Letter - the one that Amber is raving about - as a an extra "freebie"....


The Great Ideas Letter