Many thanks for that link, Dien.

I am very interested in branding, at the moment, so I especially enjoyed the segment of the article about "branding".

But, more than that...I actually found an answer that I have been seeking... concerning a product that I have been experimenting with, and plan to market by fall -- in the segment entitled "Staying ahead of the pack".

My answer came with this quote from that segment of the article:

"Luxury products have always sold, even in bad times. During the Second World War, French perfume sold like mad. Even when my father was a prisoner-of-war, first in Russia then in France, and had no money and escaped from prison, what did he bring my mother from Paris? Perfume."

Almost like you were reading my mind...and provided me with a link to exactly the confirmation that I was looking for. LOL

Thanks again! Amber