Erik

This is one of the best books ever! It is comparable to taking the "red pill" in the movie "The Matrix." Once you read this book, the world just doesn't seem the same. You can easily see these techniques being used on a daily basis by business and government.

We have a front row seat to see how these persuasion methods are being used on a mass scale. It's absolutely incredible!

This book delivers the goods and holds a place of honor on my bookshelf. One of the real true bargains out there.

> AUTHORITY They followed a man in a suit
> across the street when the light said no
> walking. They fall for the confidence games
> of con men wearing lifts in their shoes.
> They won’t get into lively debates if they
> know you’re a professor.

> They dropped dimes into parking meters when
> told to do so by a passing security guard.
> The bought Sanka decaffeinated coffee when
> told to by an actor who played a doctor on
> TV. They sent what would have been deadly
> voltage through test subjects for not
> remembering words. They ran over a
> demonstrator laying on the railroad tracks,
> severing both his legs and then sued him for
> mental anguish for not letting them do their
> job.

> They is us.

> The implications are somewhat marketing
> related, but this chapter was more of a
> reminder to myself of the lengths to which a
> government can use its power.

... and don't forget the power of some internet marketing types also. The power of authority plays out on a consistent basis in the internet marketing world also. Just take a look at some testimonials for some of the "hottest" internet marketing products and you'll see exactly what I mean.

I really enjoyed reading your review.

Thanks

Clark