Hi Steve,

I bought "Hypnotic Marketing" a while ago when it came out, and I learned a useful writing technique from it.... So I felt I got my money's worth.

I also bought his book on Barnum - but it's one of those which I have sitting on my shelf which I haven't gotten around to reading yet. (I have too many books which I just haven't gotten around to reading yet.... I need to learn speed reading! Now, if only I had these books in waterproof form, to read in the shower or bathtub... Hmmm.... :) )

By the way, I'm currently reading Stephen King's "On Writing". Although he is talking about fiction writing, if you plan to write any kind of non-fiction, I think it's also a useful book. (I skipped the autobiography in the front, and went straight to the techniques portion in the second half of the book....)

- Dien