Dave:
No matter how good Internet marketing may be ... or pretend to be ... there are still more customers off-line than there are on-line.
And, it easier to convert off-line customers to on-line customers than it is the other way around. -- As a matter of fact, I have built a very, very successful (money making) website by simply letting my off-line customers know that they can "buy" on-line.
Jim
The Cold-Blooded TRUTH about Mailorder!