By looking thru the Standard Rate & Data book you can find "niche" markets that might trigger your brain to create something for that market.

Example: Some years ago there was a full page ad in the tabloids showing a plastic Buddha with the heading..."Rub The Buddha's Tummy For Luck!"

The plastic Buddha was selling for $7 plus postage. I thought, "WHO would spend the TIME to even send an order for this thing?"

Was I shocked when I looked in the SRD book and found there was a list of BUYERS for rent and the list was 3 MILLION!

So...what do I know?

And...a few people who rented the list also knew that anyone who pays 7bux for a plastic Buddha will ALSO spend money for a "Rabbit's Foot Keychain" and other "lucky" items.

So...check the SRD book to see what people are ACTUALLY spending money on...then try to come up with something similar to sell to that niche.

Don Alm

> A) Call your Library Reference dept and ask
> if they have a copy of the book
> "Standard Rate & Data". Look
> in the "List subject" section for
> BUYERS of products similar to yours. You
> will have to buy a min of 5,000 names.

> A) Here's a link to Discussion Forums;
> http://www.forum-tracker.com A) Also check
> this site for lists of ezines of prospects;
> http://www.directoryofezines.com Ruth was
> keeping this site up to date.

> Also...check for a 'Directory of
> Newsletters" (I forgot what the actual
> name is) at Google. The library reference
> section may also have this directory. Look
> in the "subject" section of the
> Newsletter Directory for subjects that you
> think might appeal to your niche group.

> Send these ezines and newsletters a
> "News Release". Publishers are
> ALWAYS HUNTING for stuff they can put into
> their pubs so as to keep their
> subscribers...subscribin'.

> Best of success to you....a little
> perseverence could pay off.

> Don Alm




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