> By looking thru the Standard Rate & Data
> book you can find "niche" markets
> that might trigger your brain to create
> something for that market.

> Example: Some years ago there was a full
> page ad in the tabloids showing a plastic
> Buddha with the heading..."Rub The
> Buddha's Tummy For Luck!"

> The plastic Buddha was selling for $7 plus
> postage. I thought, "WHO would spend
> the TIME to even send an order for this
> thing?"

> Was I shocked when I looked in the SRD book
> and found there was a list of BUYERS for
> rent and the list was 3 MILLION!

> So...what do I know?

> And...a few people who rented the list also
> knew that anyone who pays 7bux for a plastic
> Buddha will ALSO spend money for a
> "Rabbit's Foot Keychain" and other
> "lucky" items.

> So...check the SRD book to see what people
> are ACTUALLY spending money on...then try to
> come up with something similar to sell to
> that niche.

> Don Alm

Don,

Thanks for all the great suggestions.

Ken