The WHOLE IDEA in selling anything is....ya gotta GRAB yer prospects "by the shorthairs" and get 'em to STOP thinking about whatever they've been thinking about before seeing YOUR PHRASE....drop everything they've been doing and CONCENTRATE on the "Answer to your Power Phrase".

Here's one I used to get Doctors and Dentists to join my "Welcome" program;

"CAN YOUR OFFICE HANDLE AND EXTRA TEN PATIENTS A MONTH?"

"Power Phrase #2" is for GRABBING the "UNdivided AttENTION" of Pizza Delivery restaurants;

"CAN YOU HANDLE AN EXTRA TEN PIZZAS A NIGHT?"

These 2 "Power Phrases" WILL cause prospects to "Stop Thinking bout what they've been thinking bout and CONCENTRATE on "finding the answer to the question you hit them with!"

Their innate "CURIOSITY" overwhelms them to the point they have GOT TO KNOW the "answer"....and if they don't....they are NOT prospects for YOUR program.

So....by using the RIGHT COMBINATION of "Words"....it is possible to;
1) Get your HOTTEST PROSPECTS to raise their hands and respond to YOU, desirous of YOU giving them the answer.
and...
2) Prove to your HOTTEST PROSPECTS that YOU are "the one to deal with for providing them with what they WANT!"......"MORE PATIENTS" or "MORE PIZZAS"!

It's ALL in the "Power of the RIGHT combination of WORDS!"

Don Alm