I wondered that myself......
I have said a number of times that it is better to under promise and over deliver.
Agree or disagree, this is how I do it!
Any other way and you will burn your own territory in no time is how I see it.

Truth be told, this is a no brainer for Pizza joint, no need for the teaser.

The people you have to sell is the hotel/motel as to why they should clutter their room with an advert, when they are trying to make their client feel like there are at home.

So the real SALE is to get the hotel to agree.
Their are a ton of other complications as to why some hotels may not allow it,
such as other contracts that may prohibit them from such a program.
Many times, it may even harm the franchisee/franchisor relationship.

Jason