Joe, while you are right that the initial test by the government was later disproved, it by no means disproves the entire theory. In fact, later tests substantiated the fact that subliminal advertising can be devastatingly effective, at least the first time a subject is exposed to an ad.

One subsequent test they did on popcorn in an indoor theater, increased the sales and consumption of popcorn during the following intermission ect by an astonishing 60% over their previous highest sales record! Things have dramatically improved since then with refinements and that record is no longer that impressive comparatively, but it has been proven over and over that subliminal advertising (especially positive associations as in flashy cars, big house, sexy partners ect) are effective. If they weren't, why would we be seeing so many of them? Think about it...then update your research.

I stayed on top of it because it was a major part of my job at one time...and psychology was/is my major interest of study in college and out of it.

Sandi Bowman