Hey Gordon -

I think you're REALLY onto something here ... in fact, it seems like a non-gamblers version of trending with the stock market (the people who play stocks work the market through news-driven criteria etc.) ...

...but my question is - it used to be Google that you could do Adwords through and market short reports through with a single landing sales page - but they won't allow you to do that anymore (without charging an insane PPC cost - and that will negate the $7 report one is trying to market - be it a "find higher ground" report or "don't get caught when the levee breaks" report) ...

..so aside from affiliate programs - how would you recommend marketing these? Or do you think Yahoo adwords (or whatever they call them) would be better?

Again, I think this is a brilliant idea ...make simple reports based upon media driven stories... with an extremely low cost (micro-payment) that people will think "what the heck - might be worth it"... I'm just hung-up on where to get the eyeballs without breaking the bank and without having to take a year to build an affiliate network of people selling the reports.

Thanks to all that chime in, in advance...

KK