Hi Sandi,
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Originally Posted by Sandi Bowman
Fascinating insights, Dien. Thanks for sharing.
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I'm glad you liked them! I've read through a few annual reports in the past - and no others that I've seen so far have the "folksy" feel that Buffett's does!
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Yes, a copy writer is always told to 'write a letter to a friend or someone you know' to make it friendly and cut out biz-jargon but this is one of the best 'show how it's done' posts on the topic I've seen. You can bet that I'll be cruising the site mentioned to see what else I can glean from it. 
I think 'The Kipplinger Letters' used this same principle to good advantage also. My bosses many years ago used to pass them along to me to read and return. I recall that they had a certain 'personalized' business style to them back then.
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I hadn't heard of the Kiplinger Letters! Anyway, I searched around, and found a sample copy...
You can see it at
http://www.kiplinger.com/store/ (then click on "See a Sample Issue" under "The Kiplinger Letter")...
It looks fantastic! I like how it's short and sweet, to the point...
Thanks for mentioning that! Looks like it could be a useful tool potentially...
Cheers,
Dien